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Technologies Review | June 18, 2018

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Increase Website Profits With Heat Mapping & Optimisation

November 24, 2014 |

Conversion rate optimisation experts specialise in optimising website components like landing pages, web design, and web programming. Seeking help from optimisation experts can boost overall website conversions by up to 100% or more.  While it can be quite profitable when done properly, a poorly executed conversion rate optimisation project can waste a lot of time and money.

In fact, many website owners have already tried their hands at conversion rate optimisation even if they don’t realise it.  Any time you test price points, use split testing, or rewrite any conversion-oriented content on a website, you are optimising for higher conversions.  Unfortunately, most DIY optimization projects end badly and the reason is very simple:

Because the Website Owner Never Knew What Specifically Wasn’t Working.

Take any sales page, for example, and just look at how many different sales tools it contains:

Mobile Website: Why Have One and How To Create It Hassle Free

May 31, 2014 |

If your business or career relies on connecting with an internet audience, then having a mobile version of your website is a must.  Unfortunately, regular websites don’t always work properly on mobile devices because they are designed for viewing on larger screens.

Traditionally, people accessed the internet from their desktop at home to do their online shopping, web surfing and sending emails.  However, things have changed quickly in recent years.  70 per cent people in the UK now carry a smartphone, which has meant that accessing the internet on the go has become much easier.  Although users were previously wary of high data costs, the emergence of cheap mobile broadband packages is transforming their internet habits.

For example, users can order a free SIM card from the MobiData website which comes with 100MB of complementary data with no obligation.  They also offer cheap deals and run special offers like … Read More

Teach Yourself Programming: The 5 Best Sites For Learning To Code

March 14, 2014 |

These days, basic programming skills are quickly becoming a requirement for success in a variety of fields. Once the exclusive province of professional programmers in the tech industry, coding has finally gone mainstream. As such, amateurs and professionals of all stripes are learning to program like never before. If you’re interested in adding an impressive skill set to your resume, improving your programming abilities, or simply have an interest in coding, there are several great sites for you to learn at your own pace and from your existing skill level. Here are five of the best resources for online programming education.

Udemy

As an open-air bazaar of e-learning, Udemy is the premier destination for many neophytes looking to pick up their first programming language. Featuring more than 12,000 courses in everything from Python to C++ to Lisp, Udemy can help you learn any coding language you desire. Best of all, quite … Read More

5 Elements Of Site Design That Keep Visitors Interested

February 26, 2014 |

Having great content on your website is just half the battle. These days, when there are over 600 million vastly different websites out there, visitors’ attention spans are even shorter than ever. People want to be instantly wowed in their first impression of a site, in addition to wanting to receive quality information. To deliver both, and keep your visitors interested, there are five things you need to remember when designing your site:

1. Novelty

Having something different on your web page, whether it be a picture, design or unconventional way to display information, is going to keep visitors interested. After all, having a generic website with generic information is not going to do you any favors. Chances are, people can (and will )find that information from some other website. Pages with designs that demonstrate creativity and originality command immediate attention, and can help websites gain and sustain visitors.

2. ContrastsRead More

Using Virtual Private Networks In Windows 7

January 26, 2014 |

Information transmitted over the web can be protected by the use of VPNs. This allows the VPN users to create  a virtual tunnel which enables them to access the internet safely, hence engage in safe communication, exchange data and other information, irregardless of internet insecurity. This paper details very easy steps of creating a VPN connection on Windows 7.

The first step is to determine the VPN type and client compatible with Windows 7.

On the start menu right click Computer  and go to properties

Select the system Type from either the 32-bit OS or the 64-bit OS. You will be required to remember this when looking for the correct VPN type and client.

Visit VPNLUX service provider to sign up for a free trial or one of the packages that suits you most, for example Double VPN provides … Read More

Website Woes: 5 Reasons Your Company Isn’t Succeeding Online and How To Recover

January 20, 2014 |

So, you’ve launched your online business and immediate success just hasn’t been yours. What gives? Online businesses struggle for all types of reasons, and the chances are high that the reason your business is having trouble is already on this list. These are five different reasons why your company just isn’t succeeding online.

Your Users Can’t Navigate Your Site

One of the top, most common reasons companies don’t succeed online is because the websites are navigable. Maybe the call to actions are hard to find, or it’s hard to get from page to page because there’s no clear navigation system. Consider the fact that users could be having trouble getting around on your site.

You’re Not Using the Help of Professionals

Another problem is that your marketing efforts could be futile and worthless. By enlisting the help of professionals such as Edgenet, Inc., you could improve … Read More

How To Compete With The Top Ranking Sites In Google 2014

January 15, 2014 |

If you have a website, it will only be natural that you will want people to visit. They might be groups or individuals interested in the subject you are addressing at the site or people who just want to keep in touch with the latest trends. With more people today using the Internet as a method of doing business, website owners want people to not only visit but to make purchases too. To get visitors, you will need to go further than availing your web pages to them but also going the extra mile of appealing to them, which is where you need SEO.

SEO can be referred to as the practice of giving search engines what is important to them that will help people make search requests. This can be done easily and cheaply or with use of really complex and technical procedures. To master the technical … Read More

How To Value A Domain Name- Domain Valuation

January 11, 2014 |

If you are considering buying or selling a domain name, it is important that you know its value. Whatever the value of the domain name that is what the buyer will pay for it. A seller may quote a very high price for a domain name but that may not necessarily be its worth.

Most people wanting to sell a domain name immediately go to an appraisal site so as to determine the value of the domain. Some may prefer getting the appraisal from several sites so as to compare or get an average value. Some free appraisal sites are such as Instica for instance, will give you an instant appraisal for your domain name using the latest technology.

Most appraisals are usually estimates of the value of the domain name and you are not guaranteed that the domain name will sell at that value. One can be tempted to sell their domain name at … Read More

International Business: 6 Tips For Building A World-Friendly Website

January 3, 2014 |

Geography is not a problem for businesses nowadays. A wide range of online consumers are found locally and globally. To attract these customers from various locations, it’s important that you design a global-friendly website. Here are 6 ways that you can improve the worldwide appeal of your site.

Include a Webpage Translator

As the owner of an international website, you must cater to the needs of many people. First, visitors must understand the website. Reading is the main way that they understand what the site is about. If a customer can’t read your site, they are much more likely to simply bounce back to the search engine. Make sure that your webpages can be translated into languages other than English. An easy way to do this is to incorporate Google Translator into your site. This will help your international users comprehend the info you are providing.

Include Different Currencies in the … Read More

Getting A Perfect Domain Name Can Save You Money

December 4, 2013 |

One of the keys to having a successful web page is getting the right domain name. Anyone can have a slick looking site, but without the right name you will be difficult to find and even harder for clients to remember. Choosing a domain isn’t quite as simple as it seems, and the choice you make can save you hundreds (or even thousands) of dollars.

General Tips

Before we get any further into this, here are some general guidelines that everyone should follow when choosing their domain name. The average domain name is around 11 characters, so shoot for something in that ballpark and always remember, shorter is usually better. Spell things normally, if you play around with the language too much people will have a hard time remembering how to find your page. Make sure your domain choice is unique enough to be differentiated from anything similar that is already … Read More

Take Protective Measures Against Website Hacking

November 26, 2013 |

While it may not be possible to absolutely eliminate the threat of hacking on your website, it certainly is possible to minimise the risk and thwart the attempts of all but the most intrepid perpetrators. For your own peace of mind as well as the protection of your customers and associates, you should take every possible precaution.

In much the same way that you take steps to safeguard your physical property, there are ways to make it more difficult for hackers to intrude on your web domain.

Dreaded Words: “I’ve Been Hacked”

In the digital marketplace, those words are spoken far too often: Statistics point to a hacking episode every five seconds worldwide. The severity of the episodes vary. The question is not if, but when and how bad it will be. It is imperative that you do everything possible to protect your online presence from tampering, and to protect the integrity of … Read More

More than Just Mobile: The Value of Using a Responsive Web Design for Your Website

November 19, 2013 |

Over half of US small businesses in 2009 did not have a company website based on statistics confirmed by the US Census Bureau. With the increase popularity of mobile devices, social media platform and online marketing tools overall, it is not surprising that this figure has drastically decreased since that study was first conducted. However, having a standard website that is designed specifically for computers will force you to leave a lot of profitable opportunities and prospective sales on the tables of your competition. Investing in a responsive web design that is compatible with mobile devices, on the other hand, will prevent those opportunities from slipping through your fingers.

The Flexibility of Responsive Web Design

A major selling point of responsive web design is its overall flexible nature. Even if you decide to learn how to create mobile website online, taking the steps to find flexible web page layouts that can easily be modified … Read More

Design Your Website To Sell Your Business

November 14, 2013 |

Many website owners believe that a better website means a revisal of the entire website. Although in some cases this may be true, in our experience, there are a few tricks that you can apply to make a difference on your website, and sell your business. There are hundreds of things that you can do to improve the look of your website, but we will concentrate only on the ones we think are the most important.

1. Narrow the Menu

Do you have a dozen of products on the same column on your navigation bar? If so, you might want to make some room there. The cleanest the navigation the easier it is to find things on your website. You want your visitors to be able to find what they are looking for on your website as easy as possible so that they will come back for information.

Read More