Google got very upset with some website owners on its search engine a couple of years ago. It was so upset with the way they were working the rankings system that it introduced a Panda and then a Penguin to keep them in check. You may ask what a cuddly mammal and a waddling bird have to do with page rankings. The answer is simple, they are the method by which Google cuts the ranking of anyone who does not adhere to their Webmaster guidelines.
The latest incarnation, penguin, is an algorithm whose purpose it is to recognize websites that use manipulative techniques to increase their rankings. This could involve excessive links to the pages within the site or the creation of doorway pages whose only purpose is to attract traffic from the search engine. One of the results of this is that companies have had to find new ways of attracting traffic and achieving …
Despite some of the scorn typically heaped on it in popular culture, telemarketing remains one of the most vital and cutting edge marketing techniques available, and is used in conjunction with internet campaigns more typically thought of as the future of advertising.
Not all calls are unsolicited, either. Far from it. Many of the most effective ad campaigns on the internet involve voluntary call-back features that connect businesses directly to customers interested in their products.
The problem with these campaigns, however, is that they are bulky and difficult to track, requiring a company to establish multiple phone numbers for a given campaign and play an inefficient sort of guessing game regarding its the success of any given facet of the ad.
Outleads, which has years of experience helping companies with online marketing, now has a system that would integrate the telephone and digital aspects …
The iPhone and Macbook enjoy an almost boring stranglehold on the pop culture imagination, but even for those of us who haven’t been completely brainwashed by the Apple Corporation — we who remember the good old days when the PC roamed free — the other options are consistently less than attention-grabbing. The machines themselves are fine, but where the competition, and Microsoft in particular, have fallen is in the software.
Now there are some signs that could be changing.
Matthew Carlson and Alex Frank both worked for Microsoft before founding Touchmail, which may be why their new e-mail application seems so intuitive on the Windows 8 platform. The team has other versions in the works, but Frank, the company CTO, says starting on the once-beleaguered Windows operating system was important for the company.
Matthew and I both had a …
The digital revolution — development of increasingly specialized mobile applications — has changed the way we think about everything from retail to exercise, and cars are not immune to this shift.
The latest models boast voice-recognition software and real-time GPS mapping. Soon, cars will be parking themselves.
In many respects though, the auto-industry has yet to maximize the potential of mobile technology.
Clickdrive is hoping to change that.
“After experiencing issues with my own car, I was personally inspired to create a solution to the lack of data available on my car,” says former Lehman Brothers trading systems designer and Clickdrive founder Mark Sutheran. “Wifi and highspeed networks have become ubiquitous, but why aren’t our cars taking advantage of the situation?”
Clickdrive is a mobile hardware device that connects to Wifi and the …
There are many people that want to take their love for technology and apply that passion towards a career. Technology is a very vast market, and there is never a shortage of things to talk about. However, one may have a little bit of trouble figuring out exactly what they want to do. However, there are plenty of career opportunities for those that love tech. Here are the top six careers that will allow you to embrace your passion for technology.
1. YouTube Personality
While it might not seem like a viable career, there are many different YouTube personalities that have made a decent career out of talking about tech products. These products range from PCs, mobile phones, laptops, TVs, video games, and all other things that are technology related. While it’s hard to gain a YouTube following, this career path allows you to be your own boss and talk about …
Landing up with your first job is always a dream come true for millions. And to make things somewhat easier, the web is always comes to our rescue. The following post explores the importance of web in the process of job search. Read on to know more.
All of us experience this situation pretty often in our lives—hunting for the perfect job. Once our studies come to an end, the next thing that we look for is a job. Whether it is about volatile economies or about recessions, job search will always remain a great task—of finding the perfect job for you.
In today’s competitive job market, searching and landing up with the right job is not a cakewalk. However, with the advent of the Internet, things have become quite easy. Today, in the era of digital media, job search seems like a click away. How do we …
Information transmitted over the web can be protected by the use of VPNs. This allows the VPN users to create a virtual tunnel which enables them to access the internet safely, hence engage in safe communication, exchange data and other information, irregardless of internet insecurity. This paper details very easy steps of creating a VPN connection on Windows 7.
The first step is to determine the VPN type and client compatible with Windows 7.
On the start menu right click Computer and go to properties
Select the system Type from either the 32-bit OS or the 64-bit OS. You will be required to remember this when looking for the correct VPN type and client.
Visit VPNLUX service provider to sign up for a free trial or one of the packages that suits you most, for example Double VPN provides …
So, you’ve launched your online business and immediate success just hasn’t been yours. What gives? Online businesses struggle for all types of reasons, and the chances are high that the reason your business is having trouble is already on this list. These are five different reasons why your company just isn’t succeeding online.
Your Users Can’t Navigate Your Site
One of the top, most common reasons companies don’t succeed online is because the websites are navigable. Maybe the call to actions are hard to find, or it’s hard to get from page to page because there’s no clear navigation system. Consider the fact that users could be having trouble getting around on your site.
You’re Not Using the Help of Professionals
Another problem is that your marketing efforts could be futile and worthless. By enlisting the help of professionals such as Edgenet, Inc., you could improve …
Geography is not a problem for businesses nowadays. A wide range of online consumers are found locally and globally. To attract these customers from various locations, it’s important that you design a global-friendly website. Here are 6 ways that you can improve the worldwide appeal of your site.
Include a Webpage Translator
As the owner of an international website, you must cater to the needs of many people. First, visitors must understand the website. Reading is the main way that they understand what the site is about. If a customer can’t read your site, they are much more likely to simply bounce back to the search engine. Make sure that your webpages can be translated into languages other than English. An easy way to do this is to incorporate Google Translator into your site. This will help your international users comprehend the info you are providing.
Include Different Currencies in the …
SecureNetShop.com is a website that provides website shopping cart solutions and merchant account services since the year 1997. After successfully developing the same they have developed the internet shopping cart for the public. In the modern era where online shopping is growing at an alarming rate, almost all the retailers are using the mass media of internet to cater to the basic needs of speedy and reliable delivery of the goods and services to the common people. In order to have a reliable and user friendly online shopping facility, the usage of a stable shopping cart is perhaps one of the basic necessities.
In the online shopping facility the advent of internet shopping cart is used as medium of selection of items by the buyer for its eventual purchase. It helps the buyers to separate out their choices in a virtual basket. It allows the customers to accumulate various items of …
The world of technology advances very rapidly. Devices you thought were state-of-the-art can quickly turn obsolete as more advanced upgrades and adaptations are developed. Ways to improve your life are being created on a regular basis, and there may be a new device that can increase your daily efficiency even further. As this change happens so fast, how can you keep up with some of the most innovative developments as they happen?
There are many web-based applications on the Internet that can deliver immediate news listings to your computer through RSS feeds. Many of these can be uses as your browser’s home page and bring new technology to your computer screen by subscribing to popular websites and companies that utilize these feeds.
Although there are many web alert applications on the Internet, few are as simple to use as Google Alerts. Simply …
With the introduction of cloud computing, many other related technologies have arisen. One such useful cloud technique which allows for efficient communication among peers, colleagues, friends or even businesses is a cast portal hub. These portals are where you can communicate easily with anyone who has joined the portal. A cast portal hub makes it easier to do business which might be difficult otherwise. Portal hub printing is based on the cast portal hub technique. You can easily find a printer service ready to print the documents near you through a cast portal hub dedicated to printing purposes. With portal hub printing you could not only order a document to be printed but always be in communication with the operator of the printer. With ability to communicate with anyone in a cast portal hub, you can easily pass on instructions and can expect a better turnaround on the job. Of course all of …
Technology is a double edged sword and you need to be aware of that. Many people that make use of technological innovations never really know the power of it. Although, they are aware of how these technologies can be used to make their life easier they never understand the fact that most technologies have a dark side as well. Internet surely makes life easier and better for everybody, but things can go terribly wrong if you underestimate the darker side of it. Today, online identity theft issues are everywhere and millions of people around the world are being affected by it.
Here are 5 killer tips that can help you to protect yourself from online identity theft issues in a simple way.
Limit Your Information on Social Networking Sites
Social networking sites have taken the world by storm and today almost everybody has a social networking …