As customer satisfaction becomes one of the most important metrics, customer relationship management has become a prominent part of how today’s companies run their business. Consequently, companies are moving from simply managing customer facing operations to transforming all of their business processes with a customer-centric approach. That is why having an advanced CRM system in place became an essential aspect in building relations with clients. Sophisticated automation technology can actually simplify your daily routines by automating key business processes and create a synergy between the core teams at your company.
Regardless of the size and the scale of your business, whether it’s a small startup, e-commerce organization or a big enterprise, your employees will be able to take control of a complete customer journey – from lead generation to the ongoing account management. At the same time, the question remains – what does CRM mean for smaller businesses? Small …
Identity theft is often the result when a thief is able to get to personal information on your business or employees, particularly tax ID or social security numbers, and use them to commit fraud. These activities can ruin credit and leave you deep in debt. But there are a few things you can do to protect yourself and your staff.
1. Educate Employees on Unsolicited Emails
Beware of “phishing” emails from crooks pretending to be a bank other financial institution asking you to verify account information. In reality, that information is recorded and used to plunder accounts. Lottery or “prize” notices are a related scam. Remind staff to never provide such information through email. Others scams might include links to download some wonderful free software, which will actually install malware to hijack your computer or steal information. Filters should be set up on email servers to identify and …
We have sold our lives and world to technology. And have reached a point from where there is no turning back. Sure, technology has its ways of torturing us, but considering the number of benefits it has, we couldn’t be more ungrateful. Stripping the world of technology would be synonymous to stripping it of one of the greatest blessings. So what we need is to learn the right, productive way of using this incredible invention, instead of ridding ourselves from it.
We all know technology stands by us at times when even humans decide to leave. Internet is always there to pull you out of any sticky spots you might be in. When you lonely and bored, internet spreads its wings to reveal an entire world full of games, videos, books and applications designed solely for your entertainment. When a mother of a newborn has a query regarding the little on, it spills hundreds of …
Your company’s website is a key component to a successful online marketing strategy. Without a properly designed website, your ability to attract and interest online customers is pretty much dead in the water. Since website design has become such an exacting science, it is an aspect of modern business which you should never take lightly.
If you get this part of your online marketing strategy wrong, the lost revenue you generate will speak for itself. This means it is important to know what it takes to get your website to properly work for your business. The following are four ways which outlines how your website design influences your marketing efforts.
Catching a Potential Customer’s Eye
When you put up a website for your business, it is critical to understand that you have seconds to grab your customer’s attention. If your website does not grab them in …
Cyberattacks and data breaches are on the rise for businesses. The Ponemon Institute found that the average cost of corporate data breaches increased to $3.5 million in 2015.
This means that businesses must take every potential step to stay secure if they don’t want to pay the skyrocketing costs associated with data breaches.
If you’re one of the businesses worried about the problems data breaches can cause, let’s go over four basic IT security precautions that are easy and cost-effective to employ.
1. Encourage Strong Passwords
Passwords are the foundation of security within the world of business. It only takes one high-level person with a weak password for hackers to crack even the strongest of security protocols.
Ensure that you encourage strong passwords within your business. Encourage employees to mix capital letters, lowercase letters, numbers and symbols into their passwords. Explain why …
Every home business needs to have excellent network security. Otherwise, the business may suffer data breaches and experience financial losses. The following four network security tools will protect your business against cyber-attacks and data breaches.
No entrepreneur would operate their home business without locks and an alarm system. Equally important, no entrepreneur should operate their home business without a cutting-edge firewall. A firewall is the most basic network security program. It basically monitors all incoming and outgoing data to ensure safety and legitimacy. Ideally, the firewall will keep malicious programs out while still providing ample access to the Internet. Therefore, network firewalls are a must, along with hardware firewalls.
Anti-Virus and Anti-Malware
No company can operate a network without having top of the line anti-virus and anti-malware programs. Every day, thousands of new viruses flood the Internet to potentially infect computers. However, every day major …
2015 is the year of cyber-attacks: more and more companies of all sizes have been the victim of crimes online. It has become something all companies must guard against, especially in industries where sensitive information about customers is stored. ‘More of our lives are carried out online,’ says James Chappell, co-founder and CTO of cyber security intelligence company Digital Shadows. He goes on in a recent article on FusionWire (powered by Misys): ‘Because of that, many types of fraud we’ve experienced as traditional crime are also moving online.’ All industries need to have protections in place to ensure both their customers and their business’ reputation are protected.
The size and scope of the internet means tracking cyber criminals is much trickier than it used to be but with the right technology, there is no excuse for any big corporation not to protect their customers. Below is a closer …
For new companies, staying competitive and efficient are among the main concerns in the first few years of business. While many companies do not succeed beyond these critical first years, the difference between success and failure can often be found in whether or not new companies utilize essential technologies to keep a business ahead of its competitors.
Automation for Clients and Seamless Patching
Technology and security patches are a continuing time waster for IT professionals and can prove to be a considerable drain on company resources. Investing in automation technology to provide quick and effective patch management repeaters can prove to be a lifesaver when attempting to make large scale updates across laptops, PC’s, kiosks, and more. Patches are essential for security and compliance and investing in this technology can prevent future security breaches.
Secure Unified Remote Access
Remote access is becoming essential in a market …
As the world of Information and Communication Technology advances, it brings along a whole new dimension of utilities and benefits that aim to make life easier, especially forsmall businesses and the working community. But all these perks unfortunately come withsome dangers. As much as you might need to use high-tech gadgets in your business, you must keep in mind that all data is vulnerable to viruses, bugs, and malware. While a completely secure computer network sounds hard to attain, there are certain things you can do to mitigate the risks. Today, we will share the top ten tips that can help you to secure your computer network.
Install antivirus software and make sure it’s up to date
It is always recommended to install an antivirus package designed specifically for business, especially when a major part of your business operations depend on computing. You can find the best antivirus …
If you’ve recently made the decision to set up a website, there are a lot of important things to consider. Paid web hosting is something that business owners need, but you want to make sure you’re getting the best value for your money. Knowing what the most important considerations are will ensure that you select the host that is right for your needs. And generally understanding the key components of a website and what really makes them stand out and offer value will help you prioritize your future site.
1. Reliability and Total Up time
The most important consideration is reliability. Nobody wants to have a website that is unavailable when potential customers visit. Of course, things will happen that cause sites to go down occasionally, but a web hosting company should have a consistent up time of 99.9% and adequate technical staff to ensure that outages are as short in …
Often times, many business owners who are starting a business overlook the need for a solid technical foundation. These entrepreneurs focus on the most obvious things, such as their budget, marketing plan and office location, but neglect their need for having the proper technology, security measures and technical protocols. In order to ensure that a business runs successfully, it is critical that you establish a strong technical infrastructure. When there is a plan for how your technology will be employed, operations will be certain to run without interruption. Following these four crucial keys for your new business will enable you to have a winning start.
Protecting Your Assets Using Security Protocols
Because you do not want client or employee information to fall into the wrong hands, it is essential that you establish a security protocol for protecting your assets. Have employees and clients send sensitive data in encrypted documents with the …
The Importance of Maintaining Your PC or Laptop: How To Optimise Performance and Extend The Life Of Your DeviceMarch 20, 2014 | James
According to The Telegraph, the disposable income crisis is expected to worsen in the year ahead. On the back of reports that disposable income is unlikely to rise until the year 2015 at the earliest, it is now estimated that childcare bills could account for a total of 40% of all household capital before the end of the 2014.
This means that it will be extremely difficult for British households to spend on non-essential items in the year ahead, including everything from personal computers to socialising and nights out on the town. Failing to invest in the former can pose a significant challenge, however, as desktop computers and laptops play a pivotal role in enabling us to complete a host of everyday tasks.
How to Maintain and Guarantee the Longevity of your Personal Computer
Taking this point on board, there is a pressing need for citizens to …
These days, basic programming skills are quickly becoming a requirement for success in a variety of fields. Once the exclusive province of professional programmers in the tech industry, coding has finally gone mainstream. As such, amateurs and professionals of all stripes are learning to program like never before. If you’re interested in adding an impressive skill set to your resume, improving your programming abilities, or simply have an interest in coding, there are several great sites for you to learn at your own pace and from your existing skill level. Here are five of the best resources for online programming education.
As an open-air bazaar of e-learning, Udemy is the premier destination for many neophytes looking to pick up their first programming language. Featuring more than 12,000 courses in everything from Python to C++ to Lisp, Udemy can help you learn any coding language you desire. Best of all, quite …