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Technologies Review | September 18, 2019

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Web Design

Increase Website Profits With Heat Mapping & Optimisation

November 24, 2014 |

Conversion rate optimisation experts specialise in optimising website components like landing pages, web design, and web programming. Seeking help from optimisation experts can boost overall website conversions by up to 100% or more.  While it can be quite profitable when done properly, a poorly executed conversion rate optimisation project can waste a lot of time and money.

In fact, many website owners have already tried their hands at conversion rate optimisation even if they don’t realise it.  Any time you test price points, use split testing, or rewrite any conversion-oriented content on a website, you are optimising for higher conversions.  Unfortunately, most DIY optimization projects end badly and the reason is very simple:

Because the Website Owner Never Knew What Specifically Wasn’t Working.

Take any sales page, for example, and just look at how many different sales tools it contains:

International Business: 6 Tips For Building A World-Friendly Website

January 3, 2014 |

Geography is not a problem for businesses nowadays. A wide range of online consumers are found locally and globally. To attract these customers from various locations, it’s important that you design a global-friendly website. Here are 6 ways that you can improve the worldwide appeal of your site.

Include a Webpage Translator

As the owner of an international website, you must cater to the needs of many people. First, visitors must understand the website. Reading is the main way that they understand what the site is about. If a customer can’t read your site, they are much more likely to simply bounce back to the search engine. Make sure that your webpages can be translated into languages other than English. An easy way to do this is to incorporate Google Translator into your site. This will help your international users comprehend the info you are providing.

Include Different Currencies in the … Read More

Your Database As A Service Provides A Quality Customer Experience

October 1, 2013 |

A Database as a Service platform gives your company access to enterprise data and external data immediately, so that it can be used most effectively. Immediate associations to customer, product and sales information can make your clients and customers return repeatedly for the context rich information they receive on your site such as ratings, reviews and even purchases. Cloud database hosting can give your company a distinct advantage by allowing you to place your focus on a quality customer experience that shows relevance to their preferences as well.

Database as a Service Provides Secure Information at the Right Price

Data is doubling in size every two years. There has also been a substantial increase in transactional data. Data-driven business decisions, business analytics and databases are more important than ever. Organizations that have implemented Database as a Service (DBaaS) have seen operating costs cut in half and a tenfold increase in … Read More

The Mistakes That Should Be Avoided When You Are Working As A Blogger

August 27, 2013 |

As the internet marketing is increasing the interest of people is also increasing. The best interactive way where people can share their views and ideas regarding some product or services is known as blogging. The blogging can be performed the website owner who wishes to convey some message to eth world regarding the services that is been offered by the website. But there are some mistakes which should be avoided while blogging as it may have bad effect.

A Few Mistakes to Avoid when Blogging are:

The Duplicate content should be avoided. No one is interested in reading the stale content and this might have bad result on your traffic. If you are blogging the duplicate content the readers might find it useless and they will avoid your website. So, whenever you are blogging try to keep the unique and fresh content so that people find some information in it and … Read More

Benefits Of Hiring A Freelance Web Designer

August 25, 2013 |

Do you want to have a website and optimize the business marketing online? Today’s business must be run by following the trend. It is a strategy to stay on the competition track. It is fine if you still use the old fashioned way, but combining with the modern trend will improve your business visibility. If you are known and well-reputed, it is easy to get customers and earn venues. You need a website, then. It is the commonly used tool to market or run the business online. Modern customers can get a quick access to your products or services just by visiting your site. They can save time to shop. You will also have the same benefit to earn potential income with lesser marketing cost.

Designing or creating the website is the first job to do. Since it is a matter you may have no competence in, it is highly recommended … Read More

Create Professional Logo To Increase Your Brand Value

July 24, 2013 |

Create Professional Logo To Increase Your Brand ValueMost of the businesses baffle when it comes to logo designing for their company or brand. How to know if the logo meets the standard of their business? How to define a good logo? What impact a logo will give on the brand? These are a few of the questions often confronted by the modern-day businesses. A logo represents your brand in the form of image that speaks. A good logo may help you build your brand on the market. Read More

Adobe Indesign: Drawing Your Imagination

June 23, 2013 |

Adobe InDesign is a designing software that finds huge commercial applications especially for business and social marketing. It is a DTP (Desktop Publishing) software and combines artistic workmanship and page layout capabilities to create posters, flyers and other advertising materials with a minimal cost of publishing unlike the standard high expense printing processes.

The software is manufactured and marketed by Adobe Systems, who also manufactures the world’s most popular photo editing and graphic designing software, Adobe Photoshop. Like Photoshop, InDesign also claims to be one of the most widely used DTP software applications.  As we said above DTP stands for desktop publishing and involves the production of documents on a personal computer or MAC harnessing page layout talents. It largely uses commercial software especially for advertising purpose and is much more preferred than the localized printing methods, the ones draining the vigor and money. When it comes to DTP, one can … Read More

Web design for the visual arts

May 15, 2013 |

In order for your product or services to thrive and attract more customers, you will need a website.  Whether you choose to hire a professional to design the website or do it yourself, you must ensure that the website truly represent your line of business. If you are a lawyer, for example, your website will be more about the content and the services you are providing and less about images.  On the other hand, if you are a photographer, your website is more likely to be about your photos than words.  Here are a few pointers on how to design a website for the visual arts.

Less is more

It is less about the web design and more about your work.  If people are starting to comment about how nice your website is rather than complimenting you about your photos or images, then you have a problem.  To make sure that your images are not … Read More

How to Improve Your Website: Easy Steps

March 28, 2013 |

The sole purpose of your website is to move your business forward. So it makes sense that your website design should  match your marketing message. Follow these steps to make sure that your site is benefitting your business.

Audit Your Website

Take inventory of your website to assess where your site needs improvements. Evaluate both the content and technical aspects of your website.

Create an audit checklist that will help you assess the quality of your marketing content, search engine optimization, usability, lead generations and conversions, optimized URLs, public and XML site maps – to name a few technical components that often  require updates. There are many tools such as Google’s Webmaster Tools or Xenu’s Link Sleuth to assist you.

Convey your Marketing Message

Your website must reflect your marketing message. Make sure users can reach your objective on your home page or at most, within one click on your navigation menu.

You may be selling a product, soliciting a donation, … Read More

Things To Consider When Designing Your Website

March 27, 2013 |

The focus of a startup is the idea that sparked the company’s creation. It is the reason the company exists and it drives everything done in the business. Unfortunately, many companies fail to reflect that spark in their web design, even though it’s one of the best mediums to use to share that idea.

You had the imagination to believe your idea was worth something to others. Now’s your chance to help consumers and web users feel that same excitement. If your website is cluttered, loads slowly or doesn’t represent the ideas your company is based on, then visitors to your website will move along to the next one.

Below are a few reminders for designing your startup’s website to ensure you present that excitement to others.

Your website should load properly on any device.

As people become acclimated to and proficient on mobile devices and tablets, they access the Internet with these at an … Read More

Web Design: Know How Important It Is To Increase Your Page Rank

January 22, 2013 |

The importance of a site is the main factor for Google page ranking. This is a ranking on a scale from 1 to 10. A higher page rank means your site holds higher importance when it is indexed by Google. If you have an online business, then page rank is one factor to see increased traffic. You can review a series of tips for website design to help increase your Google page rank.

The biggest factor to ensure that your website will attract visitors is to provide good content. Content on your website needs to be unique and interesting to engage visitors. The goal is to convert a sales lead to a paying customer. If you do not provide good content on your site, then visitors will not return.

Another factor to consider for website design is to make sure your code is clean. This includes how the keywords are used in the structure of … Read More

7 Ways to Make Your Website More User and Printer-Friendly

January 17, 2013 |

Designing a website is always difficult. It can be tempting to over-consider the impact of search engines, since often it can be difficult for anyone to find your site without search engine traffic. However, making your site look good, work well for an actual human user and be easily printable without using up the entire printer cartridge is at least as important; make sure you keep both people and machines in mind while you work on your website.

Keep Load Times Down

In an age of high-speed Internet, it can be easy to think that everyone will be able to load your web page quickly regardless of how many images, videos, and other flashy doodads you decide to add. The reality is that a surprisingly large number of users – your customers, no matter how tech-savvy you think your audience is – are still stuck on dial-up connections and will quickly become frustrated if a … Read More

Fundamental Web Designer’s Toolbox for Best Designing Techniques

March 5, 2012 |

When a web designer start the search for tools that can help him extend his field of excellence, he is faced with a number of online and offline designing options that can help him sketch the illustrations he want. There many tools which have been introduced to the designers. Some of them are the basic parts of designing and are the permanent part of the designer’s tool-kit, used in website development and graphic designing.

Consequently, all the website designers and developers use the same set of tools that help them create aesthetically appealing projects for the clients and make positive impressions on the visitors. If you are new in web development and want to learn about the basic tools, here are some of the basic details about the apparatus, which you need to know before getting into designing:

  • Adobe Photoshop:

One of … Read More