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Technologies Review | September 18, 2019

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Traffic vs Leads and Sales

July 27, 2016 |

Leads and sales, that is what every marketer wants, and of course, you cannot generate leads nor sales without traffic.  However, numbers can be misleading. Even if you get a lot of traffic from, let’s say Facebook, most of those leads may not be relevant for your business. In essence, it doesn’t matter how many visitors you attract from social networks if none of them are in your target demographic. As Steve Olenski,  senior content strategist at Responsys Oracle puts it, “not all qualified leads are created equal”.

Are You Getting the Right Type of Traffic?

Getting the wrong kind of traffic is probably the single biggest reason your high traffic site is not converting.  The problem is – many marketers think that they are targeting one audience, when they are in fact, targeting a very different one. In order to understand how people can make this mistake, let’s … Read More

Optimize Your Website To Generate Leads Online

January 14, 2016 |

Most companies that want to flourish their business online struggle with strategizing the online campaign for generating leads through their website. Some are confused about where to start and some about how to start. Generating leads nowadays is not as simple as giving ads on newspapers or magazines. With the cost constraints and decrease in quality of leads, most companies are turning towards online marketing to refine their sales process. A lead is a potential customer who is likely to be in need of your product or service in future. Now, the process of attracting customers for your business all starts with a website. It is extremely difficult to flourish an online business without a website. Your website needs to be designed in such a way that it is optimized to generate leads for your business. There are a number of services available that can help you optimize your web design. Novage communications … Read More

What Would An SEO Consultant Tell You?

December 14, 2015 |

How can search engine benefit me? This question has been asked by large number of business owners. Well, only SEO consultant can answer to this question and guides you in the right direction, tips from an SEO consultant can be just what you all needed to boost the revenue of any business in any niche.

By utilising the advice of a SEO consultant you can turn your website into a highly prosperous and customer attracting machine that works 24/7. Through this article you will learn how to obtain the right guide on setting up your website properly to increase your profits.

Firstly try to understand what is SEO? Basically it’s an arrangement that makes your website friendlier to the search engines, and thus brings more traffic to your site. One of the best ways to draw traffic to your site is by doing proper search engine optimization i.e. onsite … Read More

Web Design: Know How Important It Is To Increase Your Page Rank

January 22, 2013 |

The importance of a site is the main factor for Google page ranking. This is a ranking on a scale from 1 to 10. A higher page rank means your site holds higher importance when it is indexed by Google. If you have an online business, then page rank is one factor to see increased traffic. You can review a series of tips for website design to help increase your Google page rank.

The biggest factor to ensure that your website will attract visitors is to provide good content. Content on your website needs to be unique and interesting to engage visitors. The goal is to convert a sales lead to a paying customer. If you do not provide good content on your site, then visitors will not return.

Another factor to consider for website design is to make sure your code is clean. This includes how the keywords are used in the structure of … Read More

Estimated Internet Developments in 2013

December 22, 2012 |

If you are running a site, you want to remain updated of current developments in S.E.O industry. For those that don’t walk with the trends, are left in the dust in the SERPs. This is more crucial for the S.E.O service suppliers to be conscious of each change in the S.E.O mechanisms. People who have suffered a rank loss latterly due to Penguin and Panda updates can visualize the price of taking it all gently. These are some latest updates that may make everything easier in 2013 by aiding you in keeping your internet site up in the search list:

1. Process Updates – Google is steadily improving its routine which might have an effect on PR of your site as well, if you don’t improve it.While it isn’t likely to have an effect on the central idea of original and quality contents, it is going to work out Authorship part as well. The spotlight … Read More

Expanding IT Skills to Improve SEO Strategy

May 9, 2012 |

As social networks and social media have to play a prominent role in online marketing and advertising, the amount of available data regarding consumers has also exploded. SEO experts and other professionals can mine social media data and analyze that data to expand exponentially what they know about their typical customer or target audience. Accompanying these increased opportunities to gather information and apply it to current business operations is a greater need for education among IT professionals.

New tricks for turning data into insight

Because the opportunities provided by social media are so new to the industry, many IT professionals can benefit from building upon their current education and experience, either through attending an online school like American InterContinental University or other methods. Doing so can empower IT experts with a skill set that will only become more applicable as social media use increases.

In the current SEO market, the need for applications, software and … Read More

Enhance The Productivity Of Your Site With Search Engine Optimization Techniques

January 19, 2012 |

This is the age of internet. There are plenty of sites operating in the internet today, and therefore, there exists a cut throat competition among different site owners for a better position of their site. In order to survive in the competition, boosting up the productivity of your site is very important.  If you want to enhance the productivity of your site, you would definitely have to concentrate on the efforts of search engine optimization, which is one of the most important pre-requisite of a site. In fact, if you are not much aware of SEO, the most important thing that you should understand is that it is something more than just a technique.

You need to understand that it can not only help in improving the traffic and enhancing the productivity, but at the same time, it is one of the largest sciences that exist on the internet. Though it is true that SEO … Read More

Affordable Seo Services For Site Owners Of Limited Budget

December 28, 2011 |

If you have your own website, you must be aware of the importance of search engine optimization for the recognition of your site. It is basically the process of optimizing your site to make it more visible in the list of search engines. It is often, not possible to carry out the services without professional experts, but at the same time, it is also true that the entire process is expensive. However, there are still many companies that offer affordable SEO services, so that it becomes possible for site owners with small budget to manage the SEO tasks with the help of the professionals.

However, it is very essential to check out that when any company is offering affordable SEO services, they are not compromising with the quality of the services. Therefore, it is essential that before hiring any of these services, the site owners should thoroughly check out the quality of the services. At … Read More

Search Engine Optimization As A Practical Marketing Strategy

July 14, 2011 |

Website owners often don’t consider search engine optimisation as a priority but the fact of the matter is the way in which we do business is changing and the internet is at the heart of this advancement. More customers than ever before are logging on for the ease and convenience of web browsing for great deals and if your website isn’t in a position to be seen, you won’t receive the traffic you deserve and will miss out to your competition. By tapping into this lucrative marketplace at an early stage of your business’ development, you are setting yourself up for success further down the line.

Search engine optimisation can often be a frustrating process and incredibly difficult to implement, especially if you also coordinate the day to day running of your business, which is why it’s crucial to partner with an established SEO company. By doing so, you will make sure that you make … Read More