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Technologies Review | November 20, 2018

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Implementing Your Online Reputation Management

October 26, 2012 |

Preserving your online reputation is one of the most important things any business in today’s technological world must pay attention to. While dealing with your company’s reputation online can sometimes be difficult or time-consuming, it nevertheless remains an important step on the staircase of success. Thankfully, there are a few simple rules you can follow to help you understand how to successfully implement internet reputation management.

First, you must establish a set of metrics. Like most good business policies, it is far better to have metrics attached to every goal you undertake so that you know exactly how well you perform (or underperform) on accomplishing those tasks.

Do a Google search for your company name. Record how many of the first page search results are negative, positive, or neutral, and where they rank in the results. (Be sure to do this search while not logged into Google, or else your personal searching preferences might skew … Read More

Your Online Reputation Is a Precious Commodity

October 12, 2012 |

Managing online reputation is becoming an increasingly more difficult task.   As internet anonymity continues to erode, people are relying on a plethora of online resources to background check both professionals and businesses.  As the number of impressions left on the internet burgeons, the possibility of negative interpretation also increases.  Unfavorable publicity regarding an employee or brand can significantly damage the public relations image of a company and ultimately, negatively impact the bottom line.

Maintaining a pristine online reputation is becoming virtually impossible since as the internet community expands, more negative interactions take place.  Simple mistakes like misidentifying a person with the same name can cause irreparable damage. There are also character assassins who will intentionally try to hurt and individual or a company out of malice.

The good news is that in certain cases, it is possible to restore an online reputation.  If the negative publicity is an isolated instance without significant cross referencing, then … Read More

Convenient technologies for the Modern Home

September 11, 2012 |

You use technology–everything from smart phones to net books to MP3 players–every day, but is this technology incorporated into your home? For most people, the answer is no, but it might be time for that to change. Remember, your house isn’t just a place where you eat and sleep; it’s a crucial part of your daily experience. As such, it should be equipped with all the technology you need to simplify and modernize your life.

Kick back in a home theater

Whether you want to screen foreign films or watch kids’ movies with your family, a technology-loaded home theater will transform your viewing experience. Convert a recreation room or basement into a private theater with individual seating, a projector, a large screen and surround sound. You’ll never have to squish onto a small sofa or argue over the good seat again. Thanks to today’s technology, everyone will hear all of the dialogue and see every second of … Read More

The Future Of Online Marketing

August 29, 2012 |

As the world evolves and the needs and wants of consumers evolve along with it, we can see that online marketing and social media are evolving at a rapid pace as well. As for the growth of search media, we can see a steady climb in those figures as well. Here are a few statistics to mull over before you shirk our opinions: Google websites process just over eighty eight billion queries a month and Twitter is close to approaching twenty billion. The social media magnate, facebook added over two hundred million users in less than one year and Experian Hitwise has reported that facebook consistently tops Google every week in internet traffic. What does this mean? For one thing, there is no denying that social media is literally on fire but this does not mean that it is mutually exclusive of search media. Search media has moved beyond Google and as marketers we must … Read More

How to Choose a Web Design for eCommerce Websites

August 7, 2012 |

eCommerce is the process of buying selling, marketing and distributing of the products by the use of electronic systems, such as the internet.  If you are trying to promote your business through eCommerce then you probably know how important an effective website is.

In my opinion, the design of eCommerce websites is similar to the general design web designers.  Both designs need to be simple and should have the right combination of colours, layout, graphics and the navigation systems should be easy to use.  The navigation system is the most important factor in an eCommerce website.

You should always hire a web designer that has the capability to create a web design that will allow clients to access any products or web pages with three clicks of the mouse or less from the homepage. If an eCommerce website have a very poor navigation system and gives a hard time for clients to find the products … Read More

Battle for the Crown: Taking on Google

July 23, 2012 |

For years now, Google has been King when it comes to search engines, being the most commonly used and set as the default on many machines. Whether you are after the answer to a question, want to track down a lost relative or find the perfect picture Google was always your first port of call. For over fifteen years, it has stood at the top of the search engine chain, dominating the market and unrivalled by even the most sophisticated rivals out there. However, that could all be about to change with the emergence of several niche search engines all with a unique feature which is good enough to rival Google in their own special way. The thirteen chosen by Ladbrokes as their top contenders make an interesting group, indeed. They may not be powerful enough to knock Google of its throne single-handedly, but together they could all take away a part of Google’s appeal, … Read More

Inclusion of Social Media Signals in Search Engine Algorithm As A Determinant of Website Ranking

March 19, 2012 |

Search engines are getting smarter day after day. There was a time when a new entrant by learning a few tricks could easily trick the search engines and attain higher ranking in search results. However, now the search engines have become smarter and incorporate different strategies to evaluate ranking of a website, Social Signals is one of them.

The big search engines like Google and Bing are working tirelessly to improve the user experience, by setting higher standards for internet marketing. The introduction of social media signals is one of the new strategies adopted by search engines in their algorithm.

Need For Social Media:

The main reason of inclusion of social graph as an indicator in search engine rankings is the misuse and non-authenticity of the links. Previously search engines would rely on links as a factor of determining the ranking of a website, … Read More

Affordable Seo Services For Site Owners Of Limited Budget

December 28, 2011 |

If you have your own website, you must be aware of the importance of search engine optimization for the recognition of your site. It is basically the process of optimizing your site to make it more visible in the list of search engines. It is often, not possible to carry out the services without professional experts, but at the same time, it is also true that the entire process is expensive. However, there are still many companies that offer affordable SEO services, so that it becomes possible for site owners with small budget to manage the SEO tasks with the help of the professionals.

However, it is very essential to check out that when any company is offering affordable SEO services, they are not compromising with the quality of the services. Therefore, it is essential that before hiring any of these services, the site owners should thoroughly check out the quality of the services. At … Read More

Search Engine Optimization As A Practical Marketing Strategy

July 14, 2011 |

Website owners often don’t consider search engine optimisation as a priority but the fact of the matter is the way in which we do business is changing and the internet is at the heart of this advancement. More customers than ever before are logging on for the ease and convenience of web browsing for great deals and if your website isn’t in a position to be seen, you won’t receive the traffic you deserve and will miss out to your competition. By tapping into this lucrative marketplace at an early stage of your business’ development, you are setting yourself up for success further down the line.

Search engine optimisation can often be a frustrating process and incredibly difficult to implement, especially if you also coordinate the day to day running of your business, which is why it’s crucial to partner with an established SEO company. By doing so, you will make sure that you make … Read More

Seven Great Site Development Apps

October 13, 2010 |

These are some of the apps that can make a Website efficient:

AccuTagger:

It is developed to help you manage <META> tags. It can also generate Description, Keywords and <META> tags based on your requirements. Free trial is available on its Web site.

Major features:

  • Automated site analysis
  • Integrated spell checking
  • Automated report generation
  • Automated <META> tag generation

FastStats:

It gathers information from the Web server log files, including daily traffic, traffic sources and common keywords used by visitors in search engines. Data can be shown in graphic or table formats. FastStats is also useful to track down dead links and to monitor server performance.  FastStats is free for 30-day trial period.

Major features:

  • Elaborate reports to help Webmasters in analyzing the cost efficiency of their online advertising
  • A graphical hyperlink tree to show how visitors navigate the Web site
  • Site stickiness reports

MozillaTracker:

Read More

Its Search Time!

May 10, 2010 |

Well if anyone thinks that any technology has reached its saturation point and has growth in just a silos of its own, guess they are always up for some bumpy ride. One need to ask the right questions and lo and behold will get the answers. If those answers were to be answered by some person who has good exposure in the subject then that ‘d well save you a dime of your time trying to figure out the best possible answer. That’s what the latest acquisition of Google “Aardvark” does. Finds the right person to answer your question. The question asked though must meet some kind of predefined format.

In the paper presented recently at the WWW2010 conference by the Aardvark team titled “The Analogy of a Large-scale Social Search engine” the authors advocate about the differences in the traditional “Library type” of search as opposed to the “Village search” they are … Read More

Google launches Public DNS to Pep your Web

December 8, 2009 |

The Big Brother is at it again, this time its a gargantuan task though with it willingly trying to direct the worlds’ internet traffic in to its datacenters to give a faster web experience.  Christened Public DNS, Google provides you with alternative IP addresses to direct your DNS settings to them, with an added caution that the default ISP provided settings are to be saved.

This though is still under trial run and is open to the general public with a word of caution thrown in for ISPs.  As analysts try to decode the (ulterior) motives of this offer from Google, OpenDNS founder David Ulevitch welcomes this step as a positive step to speed up the web experience.

Public DNS might even utilize Google ads to place relevant ads on the redirected pages that can act as a cashcow for Google. Monetizing aside the key objective Google is embarking to achieve is in Prem … Read More