With retail sales on the downslide in recent months, businesses are getting scrappier about connecting with consumers and seizing a larger slice of the online sales pie. To do that, savvy and varied mobile marketing strategies are a must. By targeting mobile customers through multiple strategies, businesses have the best chance of developing their brand visibility and converting sales to grow their revenue.
As smartphones, tablets and other technology become more relied-upon platforms for browsing the Internet and doing business, companies are finding it all the more essential to have marketing strategies that reach consumers through these new outlets. Here are a few essential components of mobile marketing that businesses need to implement — and fast.
Mobile website and email optimization
Smartphones have triggered an explosion of mobile online activity, and perhaps no single activity is more rampant than email. Even feature phones now have the technology to view emails with all their trimmings, not …
Despite the oft-bandied slogan, “There’s an app for that,” many companies and software developers continue to find new opportunities to develop innovative mobile apps that fill niches and address the needs of consumers. Unfortunately, the distance between a mobile app concept and successful design and implementation is riddled with obstacles and potential hang-ups that can derail a mobile app design or simply make it an ineffective one.
With so many considerations to keep in mind while designing a mobile app, it’s important to plan out everything thoroughly to ensure it works across multiple mobile platforms. Screen size, touch navigation and platform type, as well as the differences between mobile apps and mobile websites, are just some of the issues that need to be weighed and addressed before and during mobile app design.
These differences haven’t stopped entrepreneurs from founding companies and starting businesses around the sale of apps. While the mobile app design can be …