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Technologies Review | September 18, 2019

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mobile platforms

Destination: Mobile – Carving Your Slice of the Apple Pie

July 16, 2012 |

Despite the oft-bandied slogan, “There’s an app for that,” many companies and software developers continue to find new opportunities to develop innovative mobile apps that fill niches and address the needs of consumers. Unfortunately, the distance between a mobile app concept and successful design and implementation is riddled with obstacles and potential hang-ups that can derail a mobile app design or simply make it an ineffective one.

With so many considerations to keep in mind while designing a mobile app, it’s important to plan out everything thoroughly to ensure it works across multiple mobile platforms. Screen size, touch navigation and platform type, as well as the differences between mobile apps and mobile websites, are just some of the issues that need to be weighed and addressed before and during mobile app design.

These differences haven’t stopped entrepreneurs from founding companies and starting businesses around the sale of apps. While the mobile app design can be … Read More

Leaps in Tech Make Email Marketing More Powerful

February 8, 2012 |

Amazon’s Kindle Fire and Microsoft Kinect are big players in a consumer electronics landscape that is bringing us to the cusp of a future we’ve long courted in films like Minority Report and Blade Runner. As we edge closer to jetpacks and flying cars, advances in mobile technology are bringing about a resurgence of an old yet unforgotten friend.

Email marketing has come back in a big way over the past few years. This can be largely attributed to the mobile tech boom, which turned every pocket into an inbox in a very short period of time.

Email marketing is a solid way for companies, especially small businesses, to keep in touch with customers and build a loyal fan base. The continued ascendance of mobile platforms has made email marketing even more effective since consumers can essentially be reached 24/7 on smartphones.

What are some of the biggest benefits of email marketing?

Customer Lifecycle Engagement

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‘Angry Birds’ is flying into Windows Phone 7

February 20, 2011 |

Rovio’s super cool game christened as Angry Birds has been creating huge waves of gaming fever across many mobile platforms since its launch in December 2009. So now the company has come to the rescue of the Windows phone 7 users who have been missing out on this fun with the announcement of making the game available in these phones.

This is a puzzle video game, in which players use a slingshot to launch birds at pigs stationed on or within various structures, with the intent of destroying all the pigs in the playfield. Angry Birds has been received well due to its successful combination of addictive gameplay, comical style and the low price.

There has been some bad blood between these two companies but with this announcement it has become clear that the past has been left behind. Apart from the Windows Phone 7 launch, a 3D version of the game has also … Read More

Nvidia Announces Quad-Core “Kal-El” Chipset

February 15, 2011 |

Nvidia today announced the first quad-core processor for tablets and mobiles, the Kal-El chipset. Nvidia has also unveiled an ambitious array of chip sets following the Kal-El. They include Wayne,Logan and Stark- all with more than cent percent processing power than the current Tegra-2 based chip sets.All the future chip sets will have their release by 2014.

The new Kal-El chipset delivers better performance and runs on all mobile platforms. With over five times the graphic performance of Tegra 2, it has the ability to drive 2560 by 1600 monitors. The Kal-El can enable a 10 inch tablet to function as a retina tablet with its high resolution capacity. Even with all this, the power used up by the chipset is lower than that by the Tegra-2.

The Quad-core chipset will increase browsing speed as was proved at the demo. Together, the chip played a 1440p video and the game demos had almost double … Read More