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Technologies Review | November 15, 2018

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media platforms

Ways In Which One Can Increase The Flow Of Traffic Towards The Blog

June 29, 2012 |

One of the major differences between just a simple blog and a successful blog is the traffic the latter receives. A successful blog must be a traffic magnet and would attract a great number in terms of traffic, leading to the success of the blog, and the website if it is a part of it.

For business websites, blog is of crucial importance. A web marketing company would always recommend its clients to have a blog. However, the blog is of no use if it does not attract traffic to the website. The lines below give some golden tips in attracting traffic towards a blog.

1. Shareable Content:

When writing content for the blog, try to make sure that the content is such which your audience would be willing to share further on other platforms. The more shareable a content is, more traffic would … Read More

Inclusion of Social Media Signals in Search Engine Algorithm As A Determinant of Website Ranking

March 19, 2012 |

Search engines are getting smarter day after day. There was a time when a new entrant by learning a few tricks could easily trick the search engines and attain higher ranking in search results. However, now the search engines have become smarter and incorporate different strategies to evaluate ranking of a website, Social Signals is one of them.

The big search engines like Google and Bing are working tirelessly to improve the user experience, by setting higher standards for internet marketing. The introduction of social media signals is one of the new strategies adopted by search engines in their algorithm.

Need For Social Media:

The main reason of inclusion of social graph as an indicator in search engine rankings is the misuse and non-authenticity of the links. Previously search engines would rely on links as a factor of determining the ranking of a website, … Read More