Leads and sales, that is what every marketer wants, and of course, you cannot generate leads nor sales without traffic. However, numbers can be misleading. Even if you get a lot of traffic from, let’s say Facebook, most of those leads may not be relevant for your business. In essence, it doesn’t matter how many visitors you attract from social networks if none of them are in your target demographic. As Steve Olenski, senior content strategist at Responsys Oracle puts it, “not all qualified leads are created equal”.
Are You Getting the Right Type of Traffic?
Getting the wrong kind of traffic is probably the single biggest reason your high traffic site is not converting. The problem is – many marketers think that they are targeting one audience, when they are in fact, targeting a very different one. In order to understand how people can make this mistake, let’s …
eCommerce is the process of buying selling, marketing and distributing of the products by the use of electronic systems, such as the internet. If you are trying to promote your business through eCommerce then you probably know how important an effective website is.
In my opinion, the design of eCommerce websites is similar to the general design web designers. Both designs need to be simple and should have the right combination of colours, layout, graphics and the navigation systems should be easy to use. The navigation system is the most important factor in an eCommerce website.
You should always hire a web designer that has the capability to create a web design that will allow clients to access any products or web pages with three clicks of the mouse or less from the homepage. If an eCommerce website have a very poor navigation system and gives a hard time for clients to find the products …
The prime objective of a business from all the online efforts is to generate sales and achieve a higher ROI. Therefore, marketers are always in search of ways by which they could increase the sales, and statistically demonstrate the ROI.
When it comes to generating sales, the content holds crucial importance. There are many marketing service providers, that offer small business SEO services, as well as on a larger scale, they all emphasis on the importance of content in generating revenue. The lines below give three major ways in which the content could be utilized to generate revenue.
1. Unambiguous Conversion Goal:
The major problem lies in making the arriving traffic to perform some action. You might manage to get good traffic from by applying different tactics like using social media, sending emails, driving traffic from blogs and so on.
However, when …