Leads and sales, that is what every marketer wants, and of course, you cannot generate leads nor sales without traffic. However, numbers can be misleading. Even if you get a lot of traffic from, let’s say Facebook, most of those leads may not be relevant for your business. In essence, it doesn’t matter how many visitors you attract from social networks if none of them are in your target demographic. As Steve Olenski, senior content strategist at Responsys Oracle puts it, “not all qualified leads are created equal”.
Are You Getting the Right Type of Traffic?
Getting the wrong kind of traffic is probably the single biggest reason your high traffic site is not converting. The problem is – many marketers think that they are targeting one audience, when they are in fact, targeting a very different one. In order to understand how people can make this mistake, let’s …