Image Image Image Image Image Image Image Image Image Image

Technologies Review | December 14, 2018

Scroll to top

Top

company

Cloud Computing In 2014 & Beyond

December 17, 2013 |

With cloud computing being adopted by more and more industries as a way to store and access information, 2014 is being predicted as the year of the cloud. The consequences of this new innovation have the potential to change the gentle acceptance of cloud computing taking place now into a shockwave that will affect the IT landscape as well as business computing for years to come.

Personal Cloud Computing

Google — with its Chromebook, Android OS and Google Play store (where thousands of apps are free) — has already committed to personal cloud computing. All its hardware entries are cloud-centric and none use the typical hard drive configuration. Microsoft and Apple are also gearing up for the cloud revolution, with Windows 8 and Apple OS X (Mountain Lion) having woven the cloud into the next generation of desktop and laptop computers.

The only factor throttling back the cloud revolution is … Read More

Storage Fueling A Positive Customer Experience

December 4, 2013 |

People don’t like waiting. You hear that all the time, and usually the speaker says our modern culture is the impetus for our lack of patience. What those people fail to realize, however, is that the sentiment of some new technology or culture shift destroying society’s ability to wait is a common refrain throughout history. Every advance that reduces travel time—steamships, trains and planes—is met with skepticism. How fast do people really need to travel? Nobody needs to be able to travel across the Atlantic Ocean in less than two months.

Technological advances don’t make people impatient; the existing lack of patience is what drives innovation. University researchers didn’t want to have to mail papers to one another anymore, so they created ARPANet, the precursor to the Internet.

The trend continues. People continue to want faster access to data, and they want to be able to network with people across the world instantly. … Read More

Advantages In The Public Cloud For Businesses

September 5, 2013 |

It’s undeniable that cloud computing is becoming the IT way of the future for various industries. The easy accessibility of data makes a cloud strategy advantageous to many companies, and since cloud services are kept up-to-date by the provider, switching from location-based operations to cloud-based applications gives businesses the benefit of always working from the newest software.

Cloud technology has its share of growing pains, though, and when these pains occur, they generally pass from the host to the customers relying on the cloud services. For many small business owners, concerns about cloud hosting don’t supersede the benefits of doing business in the cloud. For every concern, there’s an advantage that makes it worth relying on cloud services. Here we’ll address some of the main concerns surrounding public cloud strategies and clarify the advantages they provide.

Concern 1: The Public Cloud Limits My Control Over My Business.

When business … Read More

Changing Web Hosting Services

July 16, 2013 |

If you’ve never had to endure the aggravation and inconvenience of dealing with an unsavory Web host, I — and many others — envy you. It happens subtly, at first, though it might seem to spring forth suddenly. There are always warning signs. A minor, low importance support ticket takes a few weeks to close. Perhaps you’d forgotten about it entirely. Your site goes down a few times in one week, but it happens early in the morning, so you figure it’s not a big deal. Then it goes down during peak hours and you can’t reach anyone on the phone. Maybe you’ve gone over your allotted bandwidth with nary a message of warning or offer to upgrade. Maybe the server itself crashed and the host is “working on it.”

It’s easy to overlook a few hiccups, but if you’re with a less-than-scrupulous Web host they’ll progress beyond the occasional annoyance. By the time … Read More

Measurable Marketing

April 22, 2013 |

Marketing has grown since the 1960s; the Internet has constructed a new wing — with rooms galore — on the mansion of effective marketing. However, it’s foolish for a business to engage in marketing efforts they can’t track. If you can’t see if something works — or if it’s more efficient than another method — how do you know if you’re wasting your time and money? If you can’t measure your ROI, switch up your methods. Marketing isn’t just about attracting people to your products; it’s about using your budget efficiently so you can have the biggest impact possible. Collect, organize and use the data you collect to benefit your marketing campaigns. Email marketing campaigns give you an unprecedented ability to sculpt, direct and evaluate marketing materials for a finely segmented audience; Pay-per-click advertising, on the other hand, lets you target a general audience — people searching for the type of product or service you … Read More

Branding Through Web Design

April 1, 2013 |

By now most business owners have realized the importance of developing a website for their company. These websites help new clients find the company, allow the company to communicate directly with their consumer base and are a great form of advertising. Creating a successful website is not as simple as throwing some words on a Web page, however. A well-developed website will attract more readers, engage people and encourage more business. Whether you build a site yourself or contract a Web design professional, here are some of the most relevant emerging trends in website design for 2013 for business owners to keep in mind as they start working on their own website.

The Importance of Responsive Design

Responsive design really became popular in 2012, and it’s likely to continue growing into 2013. This design makes it easier for websites to be displayed well regardless of the device. This means that whether a potential customer is using a … Read More

Cloud Practices Initiating Change

March 12, 2013 |

It’s no revelation that the cloud has changed the way businesses operate. Odds are you’ve heard the term “cloud computing” thrown around in blog posts, advertisements and even TV shows. Yet, when you sit around your office selling your small staff on this new technological advancement, definitions start to get a little cloudy. As more companies deliver their services over the Internet, it makes sense for small businesses to ditch their traditional business processes for more Web-oriented services.

Navigating the world of cloud services

Cloud services fall into one of three categories: infrastructure as a service, platform as a service or software as a service. The big idea, and real draw of cloud services is access. In the cloud you’re not paying for ownership, but rather the ability to access and use powerful computing services on a subscription basis. Here just a few of the most common types of cloud services that are changing the way … Read More

The Logic Behind Profitable Customer Segments

December 28, 2012 |

The way companies are targeting their customers is changing as advances in technology continue to emerge. Customers are no longer seen as an “individual” rather as potential profitable customer segments.

 

Customer segmentation breaks apart the client/customer base depending on specific traits such as gender; age, shopping routines, etc. This helps each company specifically target a specific demographic.

 

Value Segmentation

 

While customer segmentation helps target a specific customer or group of customers based on personal or collective trains, value segmentation looks at the customer as more of a cash register. Value segmentation is important to companies as it gives preliminary predictions as to how much a customer or group of customers are going to spend. Establishing a solid relationship is essential for companies, especially if they are depending on this relationship to help boost sales. This is exactly why department store personnel are so professional, while still trying to help build revenue for … Read More

CLW Criticism against Samsung’s Breach of Chinese Labor Act

November 28, 2012 |

New serious criticism against the Samsung Company was made by the right groups for the illegal practices of the concern in its Chinese division of suppliers. This was announced on Tuesday, which was soon after the South Korean suppliers admitted that they levied severe fines and excess of overtime for its Chinese employees. In recent times there has been several accusations filed against the illegal practices that was happening to the labors in China.

Most of the foreign companies think China to be a source of millions of cheap labor for their producing units and were treating their employees in a similar manner. The China Labor Watch, a New York based journal said to that the employees at the Samsung suppliers unit were forced to work for up to Sixteen hours in a day and the most drastic thing is that they were given rest only one day in a month. This is so not … Read More

Implementing Your Online Reputation Management

October 26, 2012 |

Preserving your online reputation is one of the most important things any business in today’s technological world must pay attention to. While dealing with your company’s reputation online can sometimes be difficult or time-consuming, it nevertheless remains an important step on the staircase of success. Thankfully, there are a few simple rules you can follow to help you understand how to successfully implement internet reputation management.

First, you must establish a set of metrics. Like most good business policies, it is far better to have metrics attached to every goal you undertake so that you know exactly how well you perform (or underperform) on accomplishing those tasks.

Do a Google search for your company name. Record how many of the first page search results are negative, positive, or neutral, and where they rank in the results. (Be sure to do this search while not logged into Google, or else your personal searching preferences might skew … Read More

Your Online Reputation Is a Precious Commodity

October 12, 2012 |

Managing online reputation is becoming an increasingly more difficult task.   As internet anonymity continues to erode, people are relying on a plethora of online resources to background check both professionals and businesses.  As the number of impressions left on the internet burgeons, the possibility of negative interpretation also increases.  Unfavorable publicity regarding an employee or brand can significantly damage the public relations image of a company and ultimately, negatively impact the bottom line.

Maintaining a pristine online reputation is becoming virtually impossible since as the internet community expands, more negative interactions take place.  Simple mistakes like misidentifying a person with the same name can cause irreparable damage. There are also character assassins who will intentionally try to hurt and individual or a company out of malice.

The good news is that in certain cases, it is possible to restore an online reputation.  If the negative publicity is an isolated instance without significant cross referencing, then … Read More

Now Entering the Internet Radio Ring: The 500 Pound Gorilla Called Apple

October 1, 2012 |

Yes, you heard correctly: Apple is entering the Internet radio game. Companies such as Pandora, Last.fm and iHeartRadio will soon be competing with the company that brought you the iPod and the iTunes store. The deal is still under wraps, since Apple is still negotiating with record companies for music rights, but, according to inside sources, it’s all but a done deal. This should be good news to iPhone and iPad users.

Maybe.

Why Apple is entering a relatively small and crowded Internet radio market doesn’t make a whole lot of sense on the surface, but when you ponder it for a moment, you can almost see a legitimate case for it. Internet radio means you can stream the music you want to hear, and change genres with a swipe. It’s different than having to create a different playlist to suit your mood or desired listening choices. And what if you suddenly have a hankering … Read More

Use MyLife.com As A Common Platform For Managing Social Networks

September 27, 2012 |

The present world has witnessed a great IT revolution in the past four decades. It has more impact on the common people than the industrial revolution of the last century. The advent of internet has created a bog boom in our life. It has formed an integral part of the ever growing IT industry. Thanks to the rise of social media which has resulted a massive and unprecedented growth in the world trade. Several social networking firms like Face book, Twitter have mushroomed in the recent years to build new relationship among the large community. In spite of these recent developments, still many people use the conventional email services like Gmail. Yahoo, Hotmail and so on and communicate themselves with friends and relatives. Majority of the corporate still use these services for their business communications. It is interesting to see the arrival of MyLife.com a unique service that offers the people search option. Started as … Read More