Posts By Subash
When it comes Facebook ad campaigns, it is important to analyze their reports and learn from your mistakes. The following lines will present the basic indicators of these reports, along with their meaning and importance for your brand’s image on the social network.
Reach is a term that refers to the number of people that have come across your ad during the running time of your campaign. Note that users are taken into account only once, regardless of how often they were exposed to your message.
Impressions represent the total number of times your ad was displayed to the users you targeted. Unlike reach, a user can be associated with multiple impressions. Social impressions, on the other hand, refers to the number of times a sponsored story was shown in someone’s News Feed. Sponsored stories are accompanied by the name of a friend who is already a …