Posts By Andrew Meyer
Despite some of the scorn typically heaped on it in popular culture, telemarketing remains one of the most vital and cutting edge marketing techniques available, and is used in conjunction with internet campaigns more typically thought of as the future of advertising.
Not all calls are unsolicited, either. Far from it. Many of the most effective ad campaigns on the internet involve voluntary call-back features that connect businesses directly to customers interested in their products.
The problem with these campaigns, however, is that they are bulky and difficult to track, requiring a company to establish multiple phone numbers for a given campaign and play an inefficient sort of guessing game regarding its the success of any given facet of the ad.
Outleads, which has years of experience helping companies with online marketing, now has a system that would integrate the telephone and digital aspects …
The iPhone and Macbook enjoy an almost boring stranglehold on the pop culture imagination, but even for those of us who haven’t been completely brainwashed by the Apple Corporation — we who remember the good old days when the PC roamed free — the other options are consistently less than attention-grabbing. The machines themselves are fine, but where the competition, and Microsoft in particular, have fallen is in the software.
Now there are some signs that could be changing.
Matthew Carlson and Alex Frank both worked for Microsoft before founding Touchmail, which may be why their new e-mail application seems so intuitive on the Windows 8 platform. The team has other versions in the works, but Frank, the company CTO, says starting on the once-beleaguered Windows operating system was important for the company.
Matthew and I both had a …
The digital revolution — development of increasingly specialized mobile applications — has changed the way we think about everything from retail to exercise, and cars are not immune to this shift.
The latest models boast voice-recognition software and real-time GPS mapping. Soon, cars will be parking themselves.
In many respects though, the auto-industry has yet to maximize the potential of mobile technology.
Clickdrive is hoping to change that.
“After experiencing issues with my own car, I was personally inspired to create a solution to the lack of data available on my car,” says former Lehman Brothers trading systems designer and Clickdrive founder Mark Sutheran. “Wifi and highspeed networks have become ubiquitous, but why aren’t our cars taking advantage of the situation?”
Clickdrive is a mobile hardware device that connects to Wifi and the …
In an age of online homework postings and digital blackboards and interactive pre-literacy computers for toddlers, it was only a matter of time before the school-issued phonebook went the way of the typewriter.
With the MobileArq digital school directory, Niru Mallavarupu thinks that day has come. Mallavarupu, a former distributed computing professional, approached the MobileArq project as a frustrated mother, trying to keep track of two children amid all the other tasks of daily life. As she frames it, the shift from a printed to digital format makes sense on a number of levels, for users and organizations alike.
The idea, she says, is to “fulfill a basic and totally intuitive function: creating a permanent, easily accessible, impossible-to-lose format for school directories.”
The MobileArq app brings a constantly updating digital school directory to any mobile device. Parents have instant, portable access to contact information for the school …
Commerce has always been commerce, but the way it’s conducted, and where it’s conducted, are constantly changing. Now that trend is pushing business onto the internet, along with everything else in the digital age.
In 2012, e-commerce represented a nearly $300 billion industry. Presumably, that figure is only going up.
As Adspert COO Stephanie Richter explains, “regardless of what product a company is offering, online marketing is central to relevance. It’s the present and future of all business. Any company interested in expanding its sales and not looking at search engine advertising is missing out on a huge potential market, and runs the risk of becoming left behind in the digital age.”
Adspert is only one of a multitude of companies taking an active role in shaping the new online economy. Specifically, their newest product, The Big Bang Machine, looks to change the …
Laptop users who have never tried using an extra screen may want to give it some thought.
After bringing in almost $100,000 on their first campaign, Able-HD CEO Nell Harton and the folks behind the Able-HD portable monitor are going back to Kickstarter to raise money for the new and improved Able-HD Plus.
With a synthetic polymer casing, thermoplastic acrylic screen and detachable adaptor board that doubles as a prop stand, the updated version is, according to Harton, “stronger, clearer and even more reduced in terms of design” than its predecessor.
Harton says that fragility was the main impulse to go back to the drawing board, but that the design team took advantage of the opportunity “to rethink the entire system design.”
The main development to come out of this process seems to be the first-ever …
For the average person, an appointment is just another task out of the many in a crowded day and busy week, but for businesses — be it a health clinic or a hair salon — appointments are money. Appointments are time, which is also money. Appointments are the essence of how the entire operation functions.
For a customer, the worst a missed appointment can mean is the headache of having to set up another one. For a business, though, a whole day’s schedule can be thrown off. There are the costs of preparing for the appointment — in a doctor’s office, these can amount to as much as $150 per appointment — and then the broader operational costs of missing out on the other client who would have shown up, of keeping standby clients waiting unnecessarily, of wasting time and energy trying to track down a no-show and rework …
They say, “there’s no such thing as a free lunch,” and the internet is no exception. Supposedly “free” services, be they email or social networking or what have you, all have their hidden costs. Facebook sells its users’ personal information, gmail uses email content for targeted advertising, and the whole of the internet, it seems, is increasingly susceptible to invasive monitoring from hackers and government intelligence agencies.
The problem, explains Pixeom co-founder and CEO Samir Nagar, is a system that privileges third-party service providers with control over and access to personal information.
”The public cloud services are all built on the foundation of the data center, and it’s a treasure trove of personal information that’s vulnerable to data breaches, or vulnerable to being accessed by the service providers, because they create their own encryption keys which lets them access your data.”
Privacy is the secret price of the “free” internet, …
December 16th, 2013 – London-based Hirejungle announces the launch out-of-beta of its peer-to-peer hiring platform, enabling users to hire out goods and services at no cost. Founded by MBA Marcelo Barreneche, the new eBay-like hire-and-rent platform comes at a time when consumers in the UK are struggling with the nation’s economy.
Hirejungle is Mr. Barreneche’s answer to the fast-growing and disruptive sharing economy, which he believes can improve the economic situation in the UK. Mr. Barreneche wants to see more people share, and save.
“The first ‘Eureka!’ moment,” says Mr. Barreneche, “was when I needed a drill for a home refurbishing task and I didn’t have one, but I wasn’t happy with the option of buying a new one only to use it just once a year.”
“Then I thought it might be a good idea to hire someone to do the job …
December 16th, 2013 — Tech Startup Textter announces the launch of its patented-pending Live Messaging System (LMS), bringing instantaneous text communication to life.
Textter’s Live Messaging System re-imagines the basic back-and-forth that has become a staple of modern communication. Now for the first time, cell phone users can read the text messages being sent to them as they’re being written.
“It’s really incredible when you think about it,” said founder Carlos Cueto, “text messaging has been around for just about 20 years now, and no one has really pushed to change how people interact with it. It still functions more or less in the same way it always has.”
“Instead of waiting for a text response, or staring at a screen with those three little dots,” says the founder, “people will be able to use Textter to communicate with their friends in real-time. Our …
October 29th, 2013 – DesignMantic announces it is launching out of beta, aiming to re-imagine the way we approach design. DesignMantic is the Internet’s first and only HTML 5 do-it-yourself logo maker.
DesignMantic’s user-friendly design tools and extensive color and custom image selections help businesses create unique, lasting brands that reflect their individual identities and capture customer attention. Business and wedding card functions offer simple, professional options for special events and person-to-person marketing. A full-time staff of devoted project managers is also available to help businesses or individuals find the design that’s right for them, with two-day turnarounds and full money-back guarantees to ensure a quick product that always exceeds expectations.
With over 150,000 downloads in its first six months of activity, full on-the-go mobile compatibility, new banner and flyer options currently being developed, and launches in three new languages scheduled before the end of …