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Technologies Review | September 15, 2019

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About Alex B

Alex B

Alex B

Posts By Alex B

Why Is Data Cleansing So Important For Businesses?

June 8, 2015 |

Data handling remains one of the biggest challenges faced by organizations today. As we are living in an age of information overload (with reportedly around 2.5 quintillion data bytes created each and every day), it has become enormously difficult for the companies to sort out useful data from such a large amount of information available. Here is where the importance of a data cleansing software comes to the fore. Companies, looking forward to a cleaner and more organized CRM and database, take help of the data cleaning software tools (like sales force automation tools) to eliminate duplicate data and revise badly formatted and incomplete information in the databases, marketing lists or CRM. These data cleaning tools are particularly helpful for companies or firms dealing with a huge amount of information at the same time. Government organizations, banks and Multinational companies can all benefit from the use of these tools.

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