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Technologies Review | September 19, 2017

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Effective Web Design To Ensure Success In Business

Effective Web Design To Ensure Success In Business
Betty E

Website has become one of the important things that every business owner now goes for. It is considered as an integral part of marketing their business. When talking about a website, design is one of the major features that create the first impression in the minds of the viewers. The website can be considered as the presentation of a business or service. It presents the business or service using different colours, images, and layout. There have been changes in every field, including website designing and development. Custom website design is one of the recent popular trends in web designing.

A custom website is built according to the targeted audience and their taste. A pre-built website design is called a template, which is not build according to specific requirements of the users. If you are about to choose a custom web design service, it is important to understand how a custom design differs from pre-built website. The website should create the store ambience when the visitor lands on the home page. The visitor should feel just as the ambience of the workplace. The ambience of a workplace will be based on the type of industry, demography and the age group. This is how the website also works. The only difference is that the websites do not have human interaction in it. It is important to make the design interactive and prompt call to action response from the visitors.

Effective Web Design To Ensure Success In Business

If you want to attract customers and interact with them through the website, it is important to make the website user-friendly. It is the responsibility of the designer to design a website that is user-friendly as well as attractive. There are a few things to be noted before starting the design work for your website. The homepage is the place where people first land when going through your website. The homepage should be attractive enough to retain the visitor for some time. It should induce the visitor to go to the next pages too. The homepage itself should speak about your business/product or service. The homepage should have your logo, which should be clear and placed in the right way.

The homepage should have attractive sliders that match your product or services. The theme should be awesome, including these elements:

  • Different sliders
  • Attractive colours and fonts
  • Landing pages
  • Pop-up windows
  • Shopping carts
  • Mega menus
  • Forums

The web designer should first understand the goals of your company. He/she should be able to design according to the concept. The main objective of the website will be to attract visitors. For this, your designer needs to pay attention in making the navigation easy. The design should be capable of introducing your business and services to the visitor. Apart from text, include attractive images and sliders in the homepage itself. A well-designed website should be able to generate call to action response from the visitor. Find the best web designing company in Kerala to design an attractive website for your business.