App Store Optimization: How To Market an App
With more than a million apps currently available for download in the App Store, developers have to work hard to stand out from the crowd. However, the many factors involved in optimizing for App Store search can make it difficult for marketers to know where to start. At Gummicube, we take a full service approach to ASO, or app store optimization. Additionally, we have the proprietary data and experience needed to generate exceptional results for our clients. Check out the following tips on how to market an app successfully, and then call us to launch your next campaign:
Create the Right Title
A good title not only draws searchers to your app, but it also quickly and accurately reveals your product’s purpose to potential users. At Gummicube, we help mobile developers choose distinctive app names that separate them from the pack. Additionally, we assist app marketers in selecting the right keywords to target in their titles. The goal is to improve search volume without turning off potential buyers by stuffing a title with too many terms, thereby hindering readability.
Encourage User Reviews
Looking to market your app to the broadest group of potential buyers? Encourage existing users to review and rate your product. Not only do reviews help improve your ranking in the App Store, but they also increase word-of-mouth referrals for your product. At Gummicube, we leverage our proprietary marketing channel to collect genuine reviews and ratings for your apps. Obtain feedback from people who are truly interested in your products and use the information to boost both sales and overall user experience.
Choose the Right Category
It’s not enough to list your product in the app stores; you must also select the appropriate categories in which to place them. In fact, choosing the wrong primary and/or secondary categories can seriously hinder your ability to reach the desired audience. At Gummicube, we help app marketers select and target the most appropriate categories to give their products the highest chance of success.
Call to Let Gummicube Market Your Next App
Users can’t purchase your app if they don’t know it exists in the first place. Pioneers in the field of ASO, the experts at Gummicube take pride in increasing visibility for your app in the App Store search. Call today or contact us online for more information on how to market your app. We look forward to helping make all your app marketing goals realities.