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Technologies Review | September 18, 2017

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International Business: 6 Tips For Building A World-Friendly Website

International Business: 6 Tips For Building A World-Friendly Website
Kath Kreger

Geography is not a problem for businesses nowadays. A wide range of online consumers are found locally and globally. To attract these customers from various locations, it’s important that you design a global-friendly website. Here are 6 ways that you can improve the worldwide appeal of your site.

Include a Webpage Translator

As the owner of an international website, you must cater to the needs of many people. First, visitors must understand the website. Reading is the main way that they understand what the site is about. If a customer can’t read your site, they are much more likely to simply bounce back to the search engine. Make sure that your webpages can be translated into languages other than English. An easy way to do this is to incorporate Google Translator into your site. This will help your international users comprehend the info you are providing.

Include Different Currencies in the Shopping Cart

Install a shopping cart on your site that accepts different world currencies. Global buyers should know the exact prices of the products. Use a cart that accepts a wide range of payments. Not everyone spends dollars just like not everyone uses credit cards. Have website features that work for more than one type of consumer.

Use Culturally Significant Colors

Different cultures have different meanings for the same colors. Use the right colors to appeal to these international markets. For instance, Chinese buyers like webpages that contain red and white colors as they represent good fortune and purity respectively. American and British customers respond positively to their national colors of red, blue, and white. For every country you want to reach, use national colors to your advantage.

International Business: 6 Tips For Building A World-Friendly Website

Include International Shipping Options

Never place shipping information in a hard-to-access part of the website. The policies should be easy to spot as someone scrolls down the page. Include a wide range of shipping costs and options for international customers. They will always appreciate your website for making your policies clear upfront.

Consider the Loading Speed of Webpages

Wherever they are in the world, people don’t like slow websites. As a webmaster, configure your site for optimal speed. Reduce the amount of excessive material like text, videos, and graphics. Make the page layout simple, easy to read, and easy to use. This will be especially helpful for your customer in areas that only have access to slow internet connections.

Create an Impressive Web Design

A typical five-star hotel comes with a wide range of luxurious amenities. The hotel manager must appeal to a large variety of global customers. The same principle should be used by a webmaster. Create a web design that impresses people as much as possible. Rely on the effective results of a professional developer like SolutionStream java software development. A great developer will be able to set your site on track for broad design appeal to a variety of domestic and international markets.

Many businesses have access to worldwide audiences. Use global web design to the best of your advantage. Include clear page layouts and language translator tools. To increase business success, design your site to reach many international customers.