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Technologies Review | July 19, 2018

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Up And Coming Tech Company? 4 Ways To Market Yourself Successfully

Up And Coming Tech Company? 4 Ways To Market Yourself Successfully
Kath Kreger

The tech industry has never been more competitive than it is right now. Therefore, if you have a tech company that is just getting started, it is critical that you take the necessary steps to market your company successfully. Even if your company is great at the services you provide, that will not matter if nobody knows you exist. This article will discuss methods you can use to market your company to the masses.

1. Social Media

We are currently living in the age of social media. As popular as social media sites are right now, all signs indicate that it is only going to get more popular in the future. Websites such as LinkedIn, Facebook and Twitter are wonderful places to connect with potential customers while also getting the word out about the products or services that your tech company offers. You can also find out which products and services people want most. Social media is free to use, so your bottom line will not be affected.

Up And Coming Tech Company?  4 Ways To Market Yourself Successfully

2. Create a Quality Website

As you are well aware, all websites are not created equal. The design of your website will be a key factor in the success or failure of your company. If people find your website diffcult to use, or if they have a hard time finding what they want, they will most likely go to a different company’s website and give their business to one of your competitors. Whether you are designing your website yourself or hiring someone else to do it, you need to be sure that your site is self-explanatory, easy to use and high-quality. For example, if you sell custom desk calendars, make it easy for people to find the different varieties of customized desk calendars you have in stock. Do not make people search your entire site to find them. These promotional products can

be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure.

3. Offer Discounts and Promotions

People like to save money, so use this fact to help raise interest in your tech company. Post messages on Twitter and Facebook regarding various discounts and promotions that you are currently offering. Add a sense of urgency by stating that only the first 100 visitors to your website will be eligible for the discount. You can also purchase a list of email addresses for potential leads and send them promotional offers.

4. YouTube

YouTube is about much more than videos of cute babies and cats dancing on pianos. It has also become a great place for companies to market their products to millions of people for free. Create a video that tells the story of what your company does. The more informative and professional your video is, the more business it will create.