Google Adwords 101 – How to Get Started with Paid Search

The internet is the new frontier of advertising, serving up a buffet of different options to those brave enough to venture onto its fibre networks and SERP pages. But how does a business get noticed in a vast oceans of trillions of webpages and countless terrabytes? There are two ways to run-up the rankings, one is traditionally fast (assuming you have a money to make a dent in the competitive market) and the other is sustained or slow. Both require investment, an open-mind and a lot of patience.

What Is It?

Google Adwords is a famous PPC (pay-per-click) offering, hosted by the omnipotent search engine, Google. Simply put, Adwords releases you text or image ad (you’ve probably seen them on new websites at the bottom or top of the page, spruiking banks, cars etc) onto a network of webpages, eventually remarketing to segments it or you deem relevant. … Read More

5 Common Good Website Design Features

Over the last couple of decades, internet has emerged as one of the most important tools of communication in the modern age. Apart from being a medium of information and communication with a wide range of people across the globe, internet provides a great opportunity to businesses to promote their products or services and enhance their sales as a result. For that to happen, however, a good website design is imperative. Many organizations hire professionals to develop a brilliant website design ecommerce.

If your website is not attractive and convenient to use, chances are high that it will fail to gain the attention of the internet population. A good website design is a relative term as different experts may have different opinions about an ideal website, but the most important thing is to ensure that the outlook and the content of your website go well with your brand. Five most common features of all good … Read More

5 Tips On Landing A Job Through Social Media

The job market is not a fun place to be right now. Whereas job hunting can be a time of excitement, inspiration and anticipation, when you’re unemployed and sending of hundreds of fruitless applications, it becomes stressful, tiring and disheartening.

Even though it can be tough living in a period of recession, there is also ample space for opportunity. Digital technology makes it much easier to be connected. Utilizing and harnessing the power of this technology can make a job search much easier.

Here are five tips for using social media to help you find a job:

Setup Professional Accounts

Twitter and Facebook are great platforms for interacting and being part of a digital community, but if you are looking for a job then you need to think and look professional.

Setting up professional accounts will make it easier for you to sell yourself and … Read More

Is Windows Server 2012 Worthy Of An Install?

Windows is a brand synonymous with business, and has been for some time—but is it worthwhile to pick up the new Windows Server 2012?

The Tech Spec

First, let’s take a look at the raw, unbiased specifications which are inherent in this new server from Windows:

To begin with, there are four editions of Windows 2012/Windows 8.  These are, in order of complexity and enabled features, Foundation, Essential, Standard, and Datacenter.  Below we’ll go into a bit more detail as to which edition is right for you; the specifications listed below are all for the Standard variety unless otherwise noted.

The server comes with a memory limit of 4 terabytes (64 gigabytes for the Essentials variety, and 32 for the Foundation model) as well as an unlimited server limit for the Standard and Datacenter versions (the Essentials model has a limit of 25, the … Read More

Android 4.3 with HTC Sense 5.0 arrives on One Developer Edition

HTC is a much mouthed word presently and while having anticipated that the update to Android 4.3 with Sense 5.0 would be released for HTC One market in the U.S. by the end of the week – they have also started the distribution of the update in the past few hours. As anticipated, the first models to receive the update will be the Developer Edition of HTC One to which it is addressed the software update 3.22.15401. A huge leap in release, as the previous year (1.29.1540.17) was still based on Android 4.1.2 (remember that users in the USA have not received the update to Android 4.2.2 which is available in our market). The 4.1.2 version was very successful with the distribution of the wifi calling app for android which then was forwarded to Apple in the same way. It didn’t have many bugs but it was way slower than its competitor – Microsoft.

… Read More

Teach Your Grandparents How To Play Poker On Your iPad

Helping the old folks to take their first steps toward iPad poker

We live an increasingly ageing society. As the Baby Boomers of the 1950s continue on into the twilight years of their lives, it’s important that we band together and help our elders enjoy this well-earned time of relaxation and enjoyment.

And for those with a taste for cards, it’s important to ensure this ageing group is up to speed with the various technological advances that can help them enjoy the things they love with ease.

The arrival of touch-screen computer systems like the Apple iPad has made it increasingly easy for players of all generations to enjoy a spot of poker online – the only thing left now is to give the more mature players among us a gentle push in the right direction.

Here’s a very simple three-step guide to help you teach your grandparents how to play poker on your … Read More

The Rise and Fall Of The Quotron Device

The Quotron device is an ominous sounding blast from the past, but many readers don’t even know what it is or what it does. It sounds like science fiction, perhaps a power cell or some kind of torture instrument. What it actually is sounds much less glamorous. The Quotron is described in its first December 11, 1959 patent application as an “electronic memory device for storing and displaying information.” It was the future for stock traders, who were using antiquated stock tickers that updated too slowly to give them the competitive edge they really needed when they needed it. Older people already knew this, especially if they worked in business or stock enterprises before the late 80s or early 90s.

The History of the Quotron Device

The stock market has been around for a long time, since the 12th century, in fact. Back then predictions and readouts were … Read More

Coolest Gadgets From The “Star Wars” Films

The symphonic music, the interplanetary vistas, and the alien creatures are just some of the many aspects of the Star Wars films that enthrall its audiences. But the movies’ gadgets have an allure all their own. Simply put, the George Lucas serial wouldn’t be nearly as persuasive without its somewhat retro, somewhat futuristic technology.  The following are particular examples.

Droids

Science fiction films have frequently showcased robots in daily life. But few cinematic robots are as entertaining as those Lucas and his team created. The humanoid C-3PO, as fussy and as annoying as he can be, speaks more than six million languages. R2-D2, meanwhile, is a reliable spaceship copilot despite the fact that he is shaped like a garbage can. And throughout the saga, droids are employed as soldiers, surgeons, and manufacturers.

In fact, Lucas’s mechanical characters have even inspired real world robotics engineers. To take … Read More

Lenovo Launches Ideapad Flex-Series Touchscreen Laptops

Chinese laptop manufacturer Lenovo has been looking to innovate in the portable-computing space and increase the stature of its brand outside of the enterprise market, so the arrival of the Flex series at this month’s IFA conference in Berlin could put it on the right track for mainstream success.

The IdeaPad range, into which these two new models slot, is already well equipped with worthy devices at different price points, but few offer the same functions as the Flex units.

Technical Specs

Available with either a 14.1 inch or a 15.6 inch touch screen display on board, each panel has the ability to flip a full 300 degrees around its hinge into a secondary ‘Stand Mode’.

The idea is that rather than the display being quite a distance from the user with the keyboard in the way, in stand … Read More

Why So Many Business Offices Are Now Using Ultrabooks

Today, businesses are branching out and looking for the most innovative ways to stay connected and complete work. Ultrabooks are one of the most beneficial tools for any business office, offering many different advantages and letting you grow your business outside of the office. Wondering why so many business offices are using Ultrabooks? Consider the following benefits…

With a battery that lasts up to seven hours, you won’t ever have to worry about your Ultrabook shutting off. The incredible RAM makes it easy to work all day without charging and is especially great for on the go. Having an Ultrabook with a great battery will mean less energy used in your office building!

The Ultrabook also runs faster than any other computer or laptop. The velocity on an Ultrabook ranges from 1.6GHz to 2.9GHz, making it the most responsive computer available. Whether … Read More

Job Searching Tips For Android Developers

When seeking employment, there are many ways you can tailor your job search based on your field of expertise. If you are a developer for the Android platform, here are a few steps you can take to increase your chances of placement:

1. Revise your Resume

Take a good look at your resume and make sure it contains key words and phrases specific to the Android development market, such as “Java programming,” “knowledge of the mobile app marketplace,” and “experience developing and publishing applications.” Be certain it also demonstrates your knowledge of the Android open source ecosystem. Remember, while you are out looking for jobs, employers are out looking for new developers with the help of executive search firms and high tech recruiters. Using the right words increases your visibility.

2. Use an Executive Search Firm

Executive search firms understand the needs of top companies and … Read More

Product Life Cycle Management In The Cloud

We live in a technologically able world and this is the en route to growth and development of business in the corporate sector. The corporate giants and globally placed organizations employ varied software and technical widgets to cope up with the fast paced work as well as their hectic schedules. Product lifecycle management (PLM) is one such solution that drives informative strategy into business and helps one to flourish and scale to new heights.

The cliché behind cloud based PLM solution is nothing but building of a intelligible and lucid data structure by means of unifying systems. PLM solution is also touted worldwide as an enterprise strategy that allows organizations in different parts of the global connect and work as a team. The team can work efficaciously in order to carry out the wholesome function of a task, starting from designing to producing, supporting and retiring the products alongside netting the best and proven … Read More

Boost Your Home Cinema Experience Today

Optimizing your home entertainment systems can seem like a huge task, especially if you don’t want to call in the services of a professional to do it for you. However, following these simple tips, you can enhance your full viewing experience and get the home cinema system you’ve forever dreamed of.

Stop Squinting and Start Enjoying

The most obvious thing to consider is the viewing distance and whether or not you can see the TV from your preferred seated position. The viewing distance can make a massive impact on the quality of your home cinema systemand you can properly re-position your TV by following simple guidelines, for example for a 22” TV screen, the recommended range is 0.9-2.5m away from the screen.

However as everyone’s living room is different, it can often be difficult to abide by these suggested guidelines, so if your living room is a little smaller than the measurements just ensure that you … Read More