Expanding IT Skills to Improve SEO Strategy
As social networks and social media have to play a prominent role in online marketing and advertising, the amount of available data regarding consumers has also exploded. SEO experts and other professionals can mine social media data and analyze that data to expand exponentially what they know about their typical customer or target audience. Accompanying these increased opportunities to gather information and apply it to current business operations is a greater need for education among IT professionals.
New tricks for turning data into insight
Because the opportunities provided by social media are so new to the industry, many IT professionals can benefit from building upon their current education and experience, either through attending an online school like American InterContinental University or other methods. Doing so can empower IT experts with a skill set that will only become more applicable as social media use increases.
In the current SEO market, the need for applications, software and other tech tools that can be used to analyze mined social media data is strong. But producing these tools so that they can be applied to various social network platforms — many of them new within the past few years — is no easy task. It requires a modern education in IT and the script writing skills to produce code that is applicable and relevant to SEO efforts.
IT professionals that are capable of writing script that extracts large amounts of data from social media sites, and then analyzes the data in ways that are relevant to SEO functions, are in high demand, and the faster current IT experts update their current skill set, the more valuable they will be to employers and clients.
Picking more than low-hanging fruit
Although many social networking sites, such as Facebook and Twitter, provide basic data for analysis by users, this data is on its own limited in how it can help guide SEO efforts. External analysis is required to calculate more in-depth information, such as the number of social shares a website, link or post has, the percentage of referrals that lead to sales, the true audience reached by each piece of media published on social networks, and so on.
But knowing how to produce relevant script isn’t the only requirement of IT professionals. It’s equally important to understand how to apply these tools and how businesses want to develop their SEO strategy. So much data is available through social media that IT experts need to refine their focus in order to get quality data. In other words, you need to know what you’re looking for when you start digging through social media’s data offerings.
Basic social media data analysis tools are available as apps and other software. But for a serious SEO firm or any business trying to organically build their online presence, more complex, productive data mining and analysis is needed to provide an edge over the competition. Because the Internet age has allowed businesses to be more competitive in a global market, IT professionals can’t afford to overlook the value of building upon their IT skills, both as a service to their employers and as a means of remaining relevant in a rapidly evolving industry.
Related Posts
Ways In Which One Can Increase The Flow Of Traffic Towards The Blog... June 29, 2012 | Alexandrabrian
Optimize Your Website To Generate Leads Online... January 14, 2016 | Karen C
Affordable Seo Services For Site Owners Of Limited Budget... December 28, 2011 | Admin
Estimated Internet Developments in 2013 December 22, 2012 | Michelle Lee
Apple Software to Streamline Education March 21, 2012 | Josephbker
The Marriage Of Marketing and IT December 3, 2013 | Josephbker
Archives
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- May 2010
- March 2010
- February 2010
- December 2009