Facebook Reveals Aim of Challenging Apple’s Dominance in App Market
This week social media giant Facebook set out a clear and direct challenge to their largest rival, Apple, in a bid to move onwards and upwards in the mobile internet market. The two companies have been circling each other for a number of years now, with both showing massive growth in their own separate specialist areas, but occasionally treading on each other’s toes.
Consequently the announcement by Facebook this week is big news. Facebook, the world’s most popular networking website is already viewed as somewhat of a kingmaker when it comes to up and coming apps by some technology analysts. And it seems they now want to remove Apple from the app-buying process by circumventing the Apple store and the fees that go with it. Facebook revealed their plans to make it much easier to purchase apps and to link purchases within the app itself, all of which is currently required to be routed either through Apple’s iTunes service or via Google’s own payment route, using the consumer’s mobile phone to pay the bill directly. As it is at the moment consumers are often required to stop and wait on the confirmation text message that makes sure the person who is operating the device will be the same person who is signed into the account.
The Chief Technology Officer of Facebook, Bret Taylor revealed to the Barcelona Mobile World Congress that Facebook had recently managed to sign up dozens and dozens of big names from the industry such as Nokia, Netflix, Samsung, Intel, Orange and Vodafone to take part in their new scheme.
Industry analysts noted the significance of Facebook attempting to grab hold of the mobile industry by the throat and trying to set a standard mobile system for web purchasing. CSS Insight’s Martin Garner pointed out that the aim of allowing content firms to design and create applications (web-based) that don’t have to pass via iTunes would move all that traffic away from Apple and would simultaneously be of great appeal to the developers who currently balk at paying over 30% of their revenue (from any purchases within the app) to the US computer giant.
Indeed it is universally agreed upon by the industry analysts that a move like this would most likely make Facebook a major navigator of the apps sector. Bret Taylor pointed out that Spotify, the much-loved online streaming music service has amazingly already added more than a million users since being integrated within Facebook. It has also been shown that people were nearly twice as likely to sign up to a paid subscription if they came to the service through Facebook.
James is a business blogger and writer, who writes about everything from business equipment to business technology and from contractor tax to umbrella companies.
Related Posts
New Facebook Messenger app combining VoiP and Facebook chat... February 19, 2011 | Paul Simmons
Temporary Passwords on Facebook Could Be The Answer to Password Security Issues... October 18, 2010 | Admin

8 iPhone Apps to Help You Keep Up With Your Home... June 14, 2013 | Vserpas

3 Things to Consider when Creating Ads to Be Posted on Facebook... August 6, 2012 | kashifraza
The Mobile Cloud April 26, 2012 | Josephbker

The Future Of Online Marketing August 29, 2012 | Admin

Archives
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- June 2010
- May 2010
- March 2010
- February 2010
- December 2009